The question that started it
Roger Jr. was solving, stopping the timer, and writing the time down.
On paper. Then adding five of them up, crossing out the best and the
worst, and dividing by three.
His dad watched for a while and asked the obvious thing:
"Why are you recording your averages by hand?"
There was no good answer. The timer already knows the time. The
arithmetic is fixed by the rulebook. The only reason a cuber does it on
paper is that nobody had built the thing that does it for them — right
there next to the mat, with no phone, no account, and no signal.
The answer arrived on both of them at once: why don't we solve
this for all cubers? That sentence is the whole company.